Opens with new "Clients" in Early September,  2022!
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HOW DOES IT WORK?
sm2c_introduction_to_competiton_info.pdf
File Size: 2132 kb
File Type: pdf
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Special thanks to our 2021 'Clients'  who provided their ACTUAL MARKETING NEED SCENARIOS...Check them out below!
This competition is open to Individuals or Teams of 2 (9-12th & Adult Categories)
Client 1: Goodwill Central Coast Workforce Development Services - Scenario
sm2c_goodwill_workforce_dev._scenario.pdf
File Size: 749 kb
File Type: pdf
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Client 2: The National Steinbeck Center -Scenario
sm2c_national_steinbeck_center_scenario.pdf
File Size: 779 kb
File Type: pdf
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 Upcoming Free LIVE Webinars-Coming in August-October for 2022

SM2C 2022 Competition Information Webinar 1-2022
Coming Soon!
LIVE SM2C Competition Information Webinar 2-2022
Coming Soon!
To compete, all participants must submit:
-Individual/ Team contact information (Submission Form)
-Signed  Statement of Assurances & Academic Integrity & Media Release PDF for each participant 
-$20.00 per participant and paid entry Order # or Group order code $ (see group leader for group participant registration for your code, emailed after registration with content password)
​
In addition, you will create required collateral/ deliverables  for your "Client" of choice including:
  • A campaign theme
  • A campaign logo that INCLUDES the National Steinbeck Center/ Goodwill Central Coast official  logos
  • Completed  slide-deck client presentation (Template provided)
  • Marketing and social media campaign branding board (PDF & screenshot in presentation-Template provided)
  • 11x 17 campaign poster (PDF & screenshot in presentation-Template provided)
  • Tri fold brochure (PDF & screenshot in presentation)
  • 12 month social media campaign including creative image or video posts for one or more of the required social media platforms (Facebook, Twitter, Instagram)(Showcasing 1 post per month minimum)
  • 1 minute client commercial/ public service announcement (MP4 or Youtube link)
  • At least 1 custom required promotional item for the campaign & cost (embedded in presentation)
  • >15 minute persuasive pitch recording of your/your team’s campaign

​WHAT ARE THE BENEFITS?

  1. Microcredentials for all rubric scores of 80% or higher.  
  2. Low registration fee
  3. Industry-aligned project,  Industry Judges, Industry Feedback post-competition 
  4. Plug and play template and content guides
  5. Connection to local economy & potential employers
  6. Project showcase on our website
  7. Can be used as educational content/ standards-aligned
  8. Participate independently or in teams of 2
  9. High school students & adults and post-secondary students can participate
  10. CTE Alt Forms of Leadership & Work-based learning
Prize Categories Level 1
9-12th grade  
  • 1st  Place Best Overall Social Media and Marketing Campaign for the 'Client' Central Coast Goodwill Workforce Development $750
  • ​2nd Place Social Media and Marketing Campaign for the  'Client' Central Coast Goodwill Workforce Development $250
  • 1st Place Best Overall Social Media and Marketing Campaign for the 'Client' National Steinbeck Center $750
  • 2nd Place Social Media and Marketing Campaign for the National Steinbeck Center $250​
  • L1 Grand Champion: Arts, Media & Entertainment / Digital Media, Print & Graphic Design   $500 (Either 'Client')
​Prize Categories Level 2
​ 12th grade -Adult
  • 1st  Place Best Overall Social Media and Marketing Campaign $1000.00 (Either 'Client')
  • ​2nd Place Social Media and Marketing Campaign  $500.00 (Either 'Client')​
  • L2 Grand Champion: Arts, Media & Entertainment / Digital Media, Print & Graphic Design   $500 (Either 'Client')

​WHAT IS THE JUDGING CRITERIA?

 SM2C Judging Criteria
  • Team Introduction & Current Brand Summary & Analysis (5% of score)
  • Target Market, Customer(10% of score)
  • Creative Campaign Theme, Logo & Slogan  (10% of score)
  • New Campaign Branding Board (10% of score)
  • Unique 11 X 17 Poster & Trifold Brochure(10% of score)
  • 12 Months Social Media Campaign Posts & Projected Engagement (minimum 1 platform) (20% of score)
  • Campaign Promotional Item (Minimum 1 design & cost budget) (5% of score)
  • Presentation: PDF Persuasive Slide Deck & 15 minute or less MP4 MP5 / Recorded Video of Presentation. (20% Score)
  • Advertising: 1 minute commercial (10% of Score)
Once entry fees are received you will gain access to the following materials and more!   ​($20 per participant)
Receipt Code to use for final submission
Instructional Resources
Written plan templates
Overview instructional video
Slidedeck presentation templates
Sample Project
Submissions Due:  November 30th, 2021      ​Winners Announced: ​December 15th, 2021

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