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HOW DOES IT WORK?
| sm2c_introduction_to_competiton_info.pdf |
Your two potential 'Clients' have provided their ACTUAL MARKETING NEED SCENARIOS...Check them out below!
This competition is open to Individuals or Teams of 2 (9-12th & Adult Categories)
This competition is open to Individuals or Teams of 2 (9-12th & Adult Categories)
Client 1: Goodwill Central Coast Workforce Development Services - Scenario
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Client 2: The National Steinbeck Center -Scenario
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Upcoming Free LIVE Webinars
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LIVE SM2C Competition Information Webinar 1
Time: Sep 28, 2021 04:00 PM Pacific Time (US and Canada) Zoom Meeting https://us05web.zoom.us/j/6214616924?pwd=OU5tMm5NVFpEV0tsVlNhOGlRSlA4dz09 Meeting ID: 621 461 6924 Passcode: F4i |
LIVE SM2C Competition Information Webinar 2
Time: Oct 5, 2021 04:00 PM Pacific Time (US and Canada) Zoom Meeting https://us05web.zoom.us/j/6214616924?pwd=OU5tMm5NVFpEV0tsVlNhOGlRSlA4dz09 Meeting ID: 621 461 6924 Passcode: F4i |
All participants must submit:
-Individual/ Team contact information (Submission Form)
-Signed Statement of Assurances & Academic Integrity & Media Release PDF for each participant
-$20.00 per participant and paid entry Order # or Group order code $ (see group leader for group participant registration for your code, emailed after registration with content password)
In addition, you will create required collateral/ deliverables for your "Client" including:
-Individual/ Team contact information (Submission Form)
-Signed Statement of Assurances & Academic Integrity & Media Release PDF for each participant
-$20.00 per participant and paid entry Order # or Group order code $ (see group leader for group participant registration for your code, emailed after registration with content password)
In addition, you will create required collateral/ deliverables for your "Client" including:
- A campaign theme
- A campaign logo that INCLUDES the National Steinbeck Center/ Goodwill Central Coast official logos
- Completed slide-deck client presentation (Template provided)
- Marketing and social media campaign branding board (PDF & screenshot in presentation-Template provided)
- 11x 17 campaign poster (PDF & screenshot in presentation-Template provided)
- Tri fold brochure (PDF & screenshot in presentation)
- 12 month social media campaign including creative image or video posts for one or more of the required social media platforms (Facebook, Twitter, Instagram)(Showcasing 1 post per month minimum)
- 1 minute client commercial/ public service announcement (MP4 or Youtube link)
- At least 1 custom required promotional item for the campaign & cost (embedded in presentation)
- >15 minute persuasive pitch recording of your/your team’s campaign
WHAT ARE THE BENEFITS?
- Microcredentials for all rubric scores of 80% or higher.
- Low registration fee
- Industry-aligned project, Industry Judges, Industry Feedback post-competition
- Plug and play template and content guides
- Connection to local economy & potential employers
- Project showcase on our website
- Can be used as educational content/ standards-aligned
- Participate independently or in teams of 2
- High school students & adults and post-secondary students can participate
- CTE Alt Forms of Leadership & Work-based learning
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Prize Categories Level 1
9-12th grade
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Prize Categories Level 2
12th grade -Adult
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WHAT IS THE JUDGING CRITERIA?
SM2C Judging Criteria
- Team Introduction & Current Brand Summary & Analysis (5% of score)
- Target Market, Customer(10% of score)
- Creative Campaign Theme, Logo & Slogan (10% of score)
- New Campaign Branding Board (10% of score)
- Unique 11 X 17 Poster & Trifold Brochure(10% of score)
- 12 Months Social Media Campaign Posts & Projected Engagement (minimum 1 platform) (20% of score)
- Campaign Promotional Item (Minimum 1 design & cost budget) (5% of score)
- Presentation: PDF Persuasive Slide Deck & 15 minute or less MP4 MP5 / Recorded Video of Presentation. (20% Score)
- Advertising: 1 minute commercial (10% of Score)
Once entry fees are received you will gain access to the following materials and more! ($20 per participant)
Receipt Code to use for final submission
Instructional Resources
Written plan templates
Overview instructional video
Slidedeck presentation templates
Sample Project
Instructional Resources
Written plan templates
Overview instructional video
Slidedeck presentation templates
Sample Project
Submissions Due: November 30th, 2021 Winners Announced: December 15th, 2021
