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​Join our mailing list for alerts on deadlines, competitions and winners.

Registration OPEN!
YOUR Social Media campaign could be chosen to be used by:

New Client 22-23
Santa Cruz Beach Boardwalk
​Human Resources
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SCBB 2022 Client Scenario Found Here

HOW DOES IT WORK?

sm2c_introduction_to_competiton_info.pdf
File Size: 2132 kb
File Type: pdf
Download File

Register a team, group, or individual here.
2022 'Client'  Announced in  October
Submissions Due:  January 13th, 2023
​Winners Announced: ​January 25th, 2023

 Upcoming Free LIVE Webinars-Coming in November

SM2C 2022 Competition Information Webinar 1-2022
Coming Soon!
LIVE SM2C Competition Information Webinar 2-2022
Coming Soon!

To compete, all participants must submit:
-Individual/ Team contact information (Submission Form)
-Signed  Statement of Assurances & Academic Integrity & Media Release PDF for each participant 
-$20.00 per participant and paid entry Order # or Group order code $ (see group leader for group participant registration for your code, emailed after registration with content password)

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In addition, you will create required collateral/ deliverables  for your "Client" of choice including:
  • A campaign theme
  • A campaign logo that INCLUDES the client's  official  logo and color pallet.
  • Completed  slide-deck client presentation (Template provided)
  • Marketing and social media campaign branding board (PDF & screenshot in presentation-Template provided)
  • 11x 17 campaign poster (PDF & screenshot in presentation-Template provided)
  • Tri-fold brochure (PDF & screenshot in presentation)
  • 12 month social media campaign including creative image or video posts for one or more of the required social media platforms (Facebook, Twitter, Instagram)(Showcasing 1 post per month minimum)
  • 1 minute client commercial/ public service announcement (MP4 or Youtube link)
  • 15-30 second TikTok / Reels video to increase engagement.
  • At least 1 custom required promotional item for the campaign to use at in-person recruitment  events & cost (embedded in presentation)
  • >15 minute persuasive pitch recording of your/your team’s campaign
Register a team, a group, or individual here.

**​(Note: You'll receive  access to all the content & competition templates after you are registered.)


​Your client for 2022 is.....






​
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​WHAT IS THE JUDGING CRITERIA?

 SM2C Judging Criteria
  • Team Introduction & Current Brand Summary & Analysis (5% of score)
  • Target Market, Customer(10% of score)
  • Creative Campaign Theme, Logo & Slogan  (10% of score)
  • New Campaign Branding Board (10% of score)
  • Unique 11 X 17 Poster & Trifold Brochure(10% of score)
  • 12 Months Social Media Campaign Posts & Projected Engagement (minimum 1 platform) (20% of score)
  • Campaign Promotional Item (Minimum 1 design & cost budget) (5% of score)
  • Presentation: PDF Persuasive Slide Deck & 15 minute or less MP4 MP5 / Recorded Video of Presentation. (20% Score)
  • Advertising: 1 minute commercial & >30 second TikTok/reels (10% of Score)
SM2C Judges Rubric
Winners 2021

​WHAT ARE THE BENEFITS?

  1. Micro-credentials cards and full color certificates for all project rubric scores of 75% or higher.  
  2. Low registration fee per student
  3. Industry-aligned project,  Industry Judges, Industry Feedback post-competition 
  4. Plug-&-Play template, resources, and content guides
  5. Connection to local economy & potential employers
  6. Project winners showcased on our website
  7. Can be used as educational content/ standards-aligned
  8. Participate independently or in teams of 2
  9. High school students & adults and post-secondary students can participate
  10. CTE Alt Forms of Leadership & Work-based learning
Prize Categories Level 1
9-12th grade
 

  • 1st  Place Best Overall Social Media and Marketing Campaign  $750
  • ​2nd Place Social Media and Marketing Campaign $250​​
  • L1 Grand Champion: Arts, Media & Entertainment / Digital Media, Print & Graphic Design   $500 
​Prize Categories Level 2
​ 12th grade -
Adult

  • 1st  Place Best Overall Social Media and Marketing Campaign  $750
  • ​2nd Place Social Media and Marketing Campaign $250​​
  • L1 Grand Champion: Arts, Media & Entertainment / Digital Media, Print & Graphic Design   $500 ​
**Register a team, a group, or individual here.

**​(Note: Group/ Individual registrations receive access to all the content & competition templates after registering.)


Once entry fees are received you will gain access to the following materials and more!   ​($20 per participant)
Receipt Code to use for final submission
  • Instructional Resources
  • Written plan templates
  • Overview instructional video
  • Slide deck presentation template
Register a team, a group, or individual here .

Special thanks to our two sponsors from 2021... check out last year's Client Discovery Scenarios to get ready for this year's Clients..

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    Need Info? Have Questions?

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Foundation4Innovation Inc is a  501(c)(3) Non Profit Corporation
  • F4i-Home
    • F4i.org
  • Donations
  • About Us/Contact
    • Judge for F4i
  • SM2C - Social Media & Marketing Challenge
    • SM2C 2022 MSCC WInners
    • SM2C 2021 MSCC Winners
  • i3C - Industry Ideas & Innovation Challenge
    • i3C Registration
    • i3C 2022 Monterey/ Santa Cruz Winners
    • i3C 2021 Monterey/Santa Cruz Winners
  • C2e2 Career and College ePortfolio Expo
    • C2e2 2022 Winners Montery Santa Cruz
  • TLCx - Transforming Local Community Expo
  • M2ES2 Making, Modeling & Engineering STEM Showcase
  • Alt Forms of Leadership / Chapter Packages
  • PBL/ CTE Camps