New local client & scenario & updated templates annually!
HOW DOES SM2C WORK?
Our client for 2024-25: Santa Cruz Community Credit Union
Upcoming Free LIVE Webinars November-February, or email us for a private walk-through around your schedule!
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LIVE SM2C MSCC Competition Information Webinar 1
Nov. 1st, 3:30 - 4:30 PM PST |
LIVE SM2C MSCC Competition Information Webinar 2
Nov. 14th, 11:00AM -12:00 PM PST |
LIVE SM2C MSCC Competition Information Webinar 3
Dec.11th, 4:00-0-5:00 PM PST |
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LIVE SM2C MSCC Competition Information Webinar4
Jan. 18th, 4:00PM -5:00 PM PST (NEW TIME) |
LIVE SM2C MSCC Competition Information Webinar 5
Feb. 5th, 4:00-5:00 PM PST (NEW TIME) |
To compete, all participants must submit:
-Individual/ Team contact information (Submission Form)
-Signed Statement of Assurances & Academic Integrity & Media Release PDF for each participant
-$20.00 per participant and paid entry Order # or Group order code $ (see group leader for group participant registration for your code, emailed after registration with content password)
In addition, you will create required collateral/ deliverables for your "Client" of choice including:
-Individual/ Team contact information (Submission Form)
-Signed Statement of Assurances & Academic Integrity & Media Release PDF for each participant
-$20.00 per participant and paid entry Order # or Group order code $ (see group leader for group participant registration for your code, emailed after registration with content password)
In addition, you will create required collateral/ deliverables for your "Client" of choice including:
- A campaign theme
- A campaign logo
- Completed slide-deck client presentation (template & resources provided)
- >15 minute persuasive pitch recording of your/your team’s campaign slide deck
- Marketing and social media campaign branding board (PDF & screenshot in presentation-Template provided)
- 11x 17 campaign poster (PDF & screenshot in presentation-Template provided)
- Tri-fold brochure (PDF & screenshot in presentation)
- 12 month social media campaign including creative image or video posts for one or more of the required social media platforms (Facebook, Twitter, Instagram)(Showcasing 1 post per month minimum)
- 1 minute client commercial/ public service announcement (MP4 /.MOV)
- 15-30 second Instagram 'Reels' video to increase engagement.
- At least 1 custom required promotional item for the campaign to use at in-person recruitment events & cost (embedded in presentation)
- 1 custom piece of apparel for staff to wear when promoting product/ service at marketing opportunities in public. (embedded in presentation)
- **(New in 23-24)A sweepstakes, incentive or contest to promote the clients product or service. (embedded in presentation)
**(Note: You'll receive access to all the content & competition templates after you are registered.)
24-25 Judging Rubric/ Criteria
- Team Introduction & Current Brand Summary & Analysis (5% of score)
- Target Market, Customer(10% of score)
- Creative Campaign Theme, Logo & Slogan (10% of score)
- New Campaign Branding Board (10% of score)
- Unique 11 X 17 Poster & Trifold Brochure(5% of score)
- 12 Months Social Media Campaign Posts & Projected Engagement (minimum 1 platform) (20% of score)
- Campaign Promotional Item/Apparel/Sweepstakes (Minimum 1 design & cost budget) (10% of score)
- Presentation: PDF Persuasive Slide Deck & 15 minute or less MP4 MP5 / Recorded Video of Presentation. (20% Score)
- Advertising: 1 minute commercial & >30 second Reels (10% of Score)
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Prize Categories Level 1
9-12th grade
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Prize Categories Level 2
Adult
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Benefits:
- Micro-credentials cards and full color certificates for all project rubric scores of 75% or higher.
- Low registration fee per student
- Industry-aligned project, Industry Judges, Industry Feedback post-competition
- Plug-&-Play template, resources, and content guides
- Connection to local economy & potential employers
- Project winners showcased on our website
- Can be used as educational content/ standards-aligned
- Participate independently or in teams of 2
- High school students & adults and post-secondary students can participate
- CTE Alt Forms of Leadership & Work-based learning
**(Note: Group/ Individual registrations receive access to all the content & competition templates after registering.)
Once ind/ group entry fees are received you will gain access to the following materials and more! ($20 per participant)
Receipt Code to use for final submission
- Instructional Resources aligned with the 'client' scenario
- Examples and samples
- Persuasive slide deck pitch & collateral Google templates
- Suggested pacing guide
Special thanks to our past MSCC sponsors... check out the winners gallery from previous years Client Discovery Scenarios to get ready for this year's Client...
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