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YOUR Social Media campaign could be chosen!
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New local client & scenario & updated templates and resources coming in Fall 2023!
HOW DOES SM2C WORK?
| sm2c_introduction_to_competiton_info.pdf |
2023 Regional 'Clients' Announced in November
Submissions Due: January 13th, 2023
Winners Announced: January 25th, 2023
Winners Announced: January 25th, 2023
Upcoming Free LIVE Webinars Oct/ Nov
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SM2C Monterey SC Competition Information Webinar 1
Coming Soon! |
LIVE SM2C Competition Information Webinar 2
Coming Soon! |
To compete, all participants must submit:
-Individual/ Team contact information (Submission Form)
-Signed Statement of Assurances & Academic Integrity & Media Release PDF for each participant
-$20.00 per participant and paid entry Order # or Group order code $ (see group leader for group participant registration for your code, emailed after registration with content password)
In addition, you will create required collateral/ deliverables for your "Client" of choice including:
-Individual/ Team contact information (Submission Form)
-Signed Statement of Assurances & Academic Integrity & Media Release PDF for each participant
-$20.00 per participant and paid entry Order # or Group order code $ (see group leader for group participant registration for your code, emailed after registration with content password)
In addition, you will create required collateral/ deliverables for your "Client" of choice including:
- A campaign theme
- A campaign logo that INCLUDES the client's official logo and color pallet.
- Completed slide-deck client presentation (Template provided)
- Marketing and social media campaign branding board (PDF & screenshot in presentation-Template provided)
- 11x 17 campaign poster (PDF & screenshot in presentation-Template provided)
- Tri-fold brochure (PDF & screenshot in presentation)
- 12 month social media campaign including creative image or video posts for one or more of the required social media platforms (Facebook, Twitter, Instagram)(Showcasing 1 post per month minimum)
- 1 minute client commercial/ public service announcement (MP4 or Youtube link)
- 15-30 second TikTok / Reels video to increase engagement.
- At least 1 custom required promotional item for the campaign to use at in-person recruitment events & cost (embedded in presentation)
- >15 minute persuasive pitch recording of your/your team’s campaign
**(Note: You'll receive access to all the content & competition templates after you are registered.)
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Our Santa Cruz/ Monterey client for 2022 was..... |
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WHAT IS THE JUDGING CRITERIA?
- Team Introduction & Current Brand Summary & Analysis (5% of score)
- Target Market, Customer(10% of score)
- Creative Campaign Theme, Logo & Slogan (10% of score)
- New Campaign Branding Board (10% of score)
- Unique 11 X 17 Poster & Trifold Brochure(10% of score)
- 12 Months Social Media Campaign Posts & Projected Engagement (minimum 1 platform) (20% of score)
- Campaign Promotional Item (Minimum 1 design & cost budget) (5% of score)
- Presentation: PDF Persuasive Slide Deck & 15 minute or less MP4 MP5 / Recorded Video of Presentation. (20% Score)
- Advertising: 1 minute commercial & >30 second TikTok/reels (10% of Score)
WHAT ARE THE BENEFITS?
- Micro-credentials cards and full color certificates for all project rubric scores of 75% or higher.
- Low registration fee per student
- Industry-aligned project, Industry Judges, Industry Feedback post-competition
- Plug-&-Play template, resources, and content guides
- Connection to local economy & potential employers
- Project winners showcased on our website
- Can be used as educational content/ standards-aligned
- Participate independently or in teams of 2
- High school students & adults and post-secondary students can participate
- CTE Alt Forms of Leadership & Work-based learning
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Prize Categories Level 1
9-12th grade
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Prize Categories Level 2
12th grade -Adult
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**(Note: Group/ Individual registrations receive access to all the content & competition templates after registering.)
Once entry fees are received you will gain access to the following materials and more! ($20 per participant)
Receipt Code to use for final submission
- Instructional Resources
- Written plan templates
- Overview instructional video
- Slide deck presentation template
Special thanks to our two sponsors from 2021... check out last year's Client Discovery Scenarios to get ready for this year's Clients..
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